This project highlights a series of gameday graphics created for Crown College Athletics, focused on replacing template-based content with unique, game-specific designs. Each post was built to feel distinct and impactful, elevating the program’s social media presence while staying aligned with established branding.

​

Working within a fast-paced schedule, I produced new graphics each week that balanced creativity with consistency. The goal was to make every gameday post more engaging and visually memorable, while clearly communicating key information. This approach led to a significant increase in engagement, with posts consistently generating more reactions and interactions, breaking previous account records, and reaching nearly double the audience compared to earlier content.